I love writing about the blogging industry, it’s still really in it’s infancy (in the grand scheme of things!) it’s exciting and ever changing. If you’ve read my post here all about the blogosphere and how others have commented on it being oversaturated, you’ll know that I whole heartedly disagree and celebrate the ever growing community. However it has got me thinking (As well as Lydia’s though provoking post here) about my morals and stance as a blogger. Everyone wants different things, everyone values different things and that’s what makes it so diverse. However there’s one thing that I can’t help think that we should all try and uphold and that’s building and maintaining a feeling of trust and transparency amongst ourselves, our readers and fellow bloggers.

Really, without trust, why would anyone listen to a word we say, consider buying a shoe we love or take interest in our musings? I read the blogs I read because I value their opinion, I trust their view and appreciate what they have to say, even if I didn’t agree myself. I value their honesty and disclosure and that, in my opinion, is what truly sets some apart from others. When I deliberate collaborations and sponsorships that come my way I massively consider my audience, even more so than myself. If my readers have no respect and see me plugging new brands and items every day then how will they know which opinion to trust and which product I truly love? With this said, I’m exploring the importance of being a trustworthy blogger.

“I’ve always been damn proud to stamp that #ad on a post because I still find it incredible that I’m able to get paid for what I love and something that I built from nothing. Why should you be ashamed of that? Be honest and respectful and be proud of your hard work!”


Something we notoriously love to seek out – it is the law after all. It would be massively shamed upon for big companies to hide ads or lie so why should we be able to get away with it when we have such trusting and impressionable readers? Twitter witch hunts are forever picking reality stars in particular apart for their lack of disclosure. Heavily promoting brands from supplements and protein to clothes and shoes. Absolutely nothing wrong with that within itself, however it becomes a problem once one stops disclosing what is paid advertorials – making it difficult for audiences to determine what is sponsored and what isn’t.

I’ve always been damn proud to stamp that #ad on a post because I still find it incredible that I’m able to get paid for what I love and something that I built from nothing. Why should you be ashamed of that? I’m also proud because every brand I work with has had a crazy amount of consideration put into it – why on earth would I share something wth you guys that I don’t love/use myself? A collab should be natural and enjoyable to write about because you have such a passion and belief in that brand, and I don’t know about you – but when I get excited about things, I don’t stop talking! The fact is a lot of influencers money is made through sponsored work, so don’t hide that – embrace it and others will appreciate your honesty! (and you won’t be breaking the ASA guidelines 😉 )


You can never be too picky because your blog, your social channels and your YouTube represents YOU. If you promote something you hate, the only reputation that takes a hit is yours. Kinda scary when your whole, little, business is in your hands but honesty is always the best policy and can’t really do you much harm – lying on the other hand, or false advertisements can. I see you guys as my friends and there’s nothing I love more than finding an awesome product, sharing it with my friends and letting them have a try. Which is why anyone I work with has to be worthy of my reccomendation to you all! Be picky, be fussy, turn things down and jump with joy when you find the perfect collab for you!

At present, I turn down 8 out of 10 collabs (which is a pretty big deal for someone who hasn’t got a mass following of 100,000s and I actually feel really pleased that I’m staying true to myself) This is purely because I don’t feel comfortable promoting things I can’t use or won’t use – if I was promoting 5 skin care brands at the same time I can’t help but feel you’d lose slight trust in my opinion. (that said, I religiously use a hell of a lot of skin care brands and you’ll know that from my Insta Stories!) I just find it’s easier to pour yourself and your heart into few collabs at a time – don’t feel the need to accept every thing that comes your way. Don’t accept anything you don’t feel comfortable and always disclose, always be honest and true to yourself and your audience will be able to see that and appreciate you even more!


I always appreciate it when people take a moment to interact with their audience, take in to consideration what they like and tailor that into their work. I always try and respond to you loves on Instagram, YouTube & Twitter and I LOVE LOVE LOVE it when you send me messages on Insta stories! I find it so interesting when I share a story and you guys can relate or send me advice – because it really makes me feel like I must be doing something kinda right! It makes me feel connected to you guys and with every message I get to know you a little better – who you are, what you’e been through and what you enjoy reading about and watching!

That said, you guys always seem to enjoy my more personal posts – life, advice, the blogging industry – which is why I’m really inspired to write about all of those things currently. (I cannot thank you enough by the way, for all of your support on my body confidence post too – you are all AMAZING!) Building that all important relationship between blogger and audience is all about mutual respect. I love you guys and truly value everyone that takes the time to read my blog and watch my videos and I try to make that known! Similarly it really makes me happy to hear your feedback – what you like and your favourite posts. I trust your opinions, so when I ask for suggestions on Insta stories I know you guys are being honest and it will help me continue to improve and create things you like!


I really hope you loved this one beauts – I always find it super interesting to hear others thoughts on the subject of disclosure and trust within the blogging industry! Do get in touch my loves, always loving discussing these things with you!

I’ve also got so much Summer style & travel goodness coming to my channel, so make sure you’re subscribed! 

As always you can tweet me @stylepetalblog, catch up on all my posts over on BLOGLOVIN or see my latest beauty and fashion buys and vlogs over on my YouTube channel!

Photography by Ben Kapur





The ever changing face of the blogosphere has been truly fascinating, inspiring and incredible to watch over the last several years. Things have rapidly evolved, grown and changed, particularly within the last year or so. Some long for the old blogging days back of self timed images in our rooms and back gardens, when reality is our imagery is getting more incredible by the second, with online tutorials and blog posts making it easier for us to learn editing, camera settings and SEO. People are beginning to smash their first blog posts out with a perfectly bokehed background and impeccable style (though mine certainly was not!) However this topic seems to have taken a slightly negative turn if you have a scroll through Twitter nowadays.

I must admit I’ve only really started to avidly use Twitter daily within the last few months, but negative threads & the odd bitchiness aside, I’m actually loving it! Such a wonderful place for support, discussions and recommendations. Its a place for a plethora of opinions, which also makes it prone for arguments here and there, particularly amongst us bloggers nowadays it seems. I can understand how some long standing bloggers feel as though too many are cashing in on the blogging industry too fast, imitating others, but then again we can’t let new things and change make us bitter. Industries change rapidly, whether it’s the Health industry, fashion, the arts or blogging and there’s always going to be new competitors arising, so I’m asking is the blogosphere becoming oversaturated, or do we just need to embrace all that it’s becoming?


It’s no surprise that this debate probably wholly originated from the twitter world – a place to vent our frustrations, share our comedic mishaps, scream good news and spread good vibes. A daily scroll will present itself as a timeline full of empowerment, petitioning, retweets of killer blog posts and a good old moan too. This isn’t a bad thing, it’s good to discuss what’s important to us and what needs addressing, especially as this is such a new industry with no wrongs, rights or boundaries. But as we know, things can turn all too nasty with a seemingly innocent tweet, ensuing battlecries from all corners of the internet. Of course there will be some out purely for the money, with no regard for others, just like their are in other businesses. But do we ignore it, fight it or continue to focus on ourselves and stay in our own lanes?


I’m a sucker for a good quote, and I will never have enough love for this one. Life is way too short to live it mundanely, I’ve never settled for anything less than something that sets my soul on fire, even if it meant that I’d be penniless. Many have found this stupid, but I’m truly happy when doing what I love, finances are not the be all and end all, at least I’m trying to live that way anyway! What matters is those you love and your happiness. My happiness has always stemmed from ambition, which is why I’ve pushed and pushed this little blog of mine, kept writing, kept photographing, even if it never amounted to a job, I love it so I do it.

If you adore blogging, do it for the love of creation and no other reason. I’m often approached by old friends, asking for advice on starting a blog and that they’re put off because so many others seem to be doing it now. The most important thing to remember, in any profession is that there’s only one of YOU and that’s your best selling point! It doesn’t matter what others are doing, it doesn’t matter if there’s 100 or 1,000,000 people doing it it – do what you love and do it full heartedly, because that’s where the real magic happens. When you truly enjoy what you’re doing, other’s will see that and also begin to enjoy what you’re doing too!


Do you think if someone told Meryl Streep there were too many actresses she would be like ‘Oh, okay then, fair play’ and then give up?! No, it would push that woman so far forward that she’d show that person just how wrong they were. (after all, success is the best revenge 😉 She was apparently turned down for King Kong for being ‘ugly’ (I know, WTF!) and man did she use that as motivation to succeed even more! The thing is, there can never be enough actresses, doctors, horse riders, musicians, painters and vets. There can never be too many of anything, if you love something DO IT! If the blogging industry was ‘over saturated’ and we all stopped, once this generation of bloggers stopped then blogging would cease to exist.

We need the veterans to inspire the next generation of budding writers, vloggers and bloggers. Yes, some may perhaps be unsure of what direction to go in, they may not have found their ‘niche’ and perhaps imitate someone a little too much but thats’ life. Imitation, as annoying as it sometimes can be, is the highest form of flattery. No one can be you, and if they try it’s obviously because they admire you and your work so much and strive for that! We can’t get annoyed at people wanting to do what they love, just because it’s your hobby or career, doesn’t meant there’s no room for anyone else. If someone tries to tell you otherwise (sorry to the bullies in my early blogging years, I’m still here 😉 ) work your little butt off and prove them wrong, it’s a good feeling, trust me!


I’ll always be a firm believer in there being room for all, even if the whole world was blogging, we’re each our own person with our own thoughts and inspirations! I really hope you loved this one – would LOVE to hear your thoughts on this topic! Please do pop a comment below or join in the convo on twitter!

I’ve also got so much Summer style & travel goodness coming to my channel, so make sure you’re subscribed! 

As always you can tweet me @stylepetalblog, catch up on all my posts over on BLOGLOVIN or see my latest beauty and fashion buys and vlogs over on my YouTube channel!

Photography by Ben Kapur





July marked the 3rd year of Style Petal. The blog that survived the 3 previous ones before it. 3 years of rambles, outfits, probably too many coffee flat lays and spilling my thoughts onto the world. Many wonderful friendships, many incredible oppertunities and a few awkward ‘I don’t feel fancy enough to be here’ moments! It’s become some sort of a tradition to mark your blogs birthday, or ‘blogiversarry’ and why not? More and more people are grabbing the confidence to show the world their thoughts, dreams and passions and that’s bloody amazing! 

So I thought it was about time to celebrate my own little corner of the internet, because, well, I’m pretty proud of what it’s become and super excited to see where it’s heading! Next year I’m tempted to just organise a massive garden party for loads of lovely bloggers, to get together, make friends, inspire one another and just have fun! But for now, I thought I would share 3 life lessons that I’ve learnt through 3 years of blogging, because honestly, I have no idea where or who I would be without my blog and man, has it taught me a thing or two!



In all walks of life, we encounter problems, struggles and worries. Here I talked about how to be a  positive person and one thing I always try to remember is that time heals all and one day, you’ll laugh about something you once stressed about! Everyone encounters stress at home, relationships and work but you will always be strong enough to get through it! (Can I be your own personal cheeleaders please?!) You’ve got this, YOU’VE ALWAYS GOT THIS! Sometimes I have occasions where I feel deflated, not good enough and like I don’t fit in, then I constantly doubt what I’m doing is good enough, if people enjoy it enough and then there’s that little thief of joy called comparison. Roll with the hard times, they inspire you to be the best you can be.


I wrote back in October all about why you should care less about what others think. That post was inspired by a few lovely souls who message me about my blog, instagram, etc, one of them being a lovely friend from college. She asked me how I overcame peoples judgement and plucked up the courage to start a blog. I can’t tell you how sad it makes me feel when I get asked questions like that, that theres people who actually put others down, make fun and laugh at those who want to blog. I know because it happened to me, petty girls I barely knew from my small town, a bit older, should have known better yet found some strange satisfaction from making fun. I can only feel sorry for these people and hope they find piece with whatever makes them act in such a way.

No matter how annoying and at times, crushing it was (it eventually stopped) if you want to do something – dance classes, die your hair, learn to sing, blog – don’t let anyone ever tell you or make you feel like you can’t. You could be the juiciest peach in the world and someone will still hate peaches. I remind myself of this anytime I doubt myself, my worth or worry about judgement. Throw yourself into everything you do with passion, love and soul. Life is too short t live any other way or let people hold you back.


I thank my parents for the way they raised me; I don’t know exactly what they did, but they instilled in me everything I live by today – to always do things for yourself and no one else. I’m a huge people pleaser, I’ll admit that and often forsake my feelings for others happiness. This said, I’m never willing to give up my passions  or sense of self for anyone. I’ve never dressed for the 18 year old guy I fancied at school, I’ve never dressed to fit in, done my makeup for others or worked a job to please someone.

If everything you do truly makes you happy and makes your soul sparkle, you’ve pretty much got the key to nailing life.Wear the crazy dress, the OTT shoes to the family BBQ, die your hair the rainbow and follow your dreams. It’s your life only, so what’s the pointing living it for someone else.


I really hope you loved this one my beauts and that you took maybe a little something away from it! A HUGE thank you to every single one of you, whether you’ve been here for 3 years or 3 minutes, thank you for taking the time to read and share your thoughts and stories. 

If there’s anything you want to see at all from Style Petal, please do get in touch for a chap or pop me a message on Instagram! I’ll also be doing a little thank you giveaway when I reach my 1k milestone on Youtube to say thanks for your love! 1 or 100000 I value every single person who sits through my ramblings, so make sure you’re subscribed! 

As always you can tweet me @stylepetalblog, catch up on all my posts over on BLOGLOVIN or see my latest beauty and fashion buys and vlogs over on my YouTube channel!

Photography by Ben Kapur – shot at the beautiful No.11 Pimlico road (and my fave lunchin spot 😉 )


How to get over bloggers block

How to get over bloggers block

Ironically, I sit here writing this, feeling really drained, ill,
tired, with no idea what to write

Ah, bloggers, block. Writers, block, artists block, just general, feeling a bit uninspired and no with idea where to start. Ironically, I sit here writing this, feeling really drained, ill, tired, with no idea what to write, despite a seriously extensive list beside me of ideas for times like this. It’s not often I get really bad ‘bloggers block’ but when I do, I feel totally and utterly stuck in a literary hole with no way to climb out.

 I really enjoy sitting down and writing my blog posts, I’ve found that since I’ve begun to write a lot more personally, you guys have really been able to relate, perhaps find it helpful and reach out to me with your thoughts and stories, which truly is the best. So when the writing wall hits and you have no idea how to power through, it can be really tough. Here’s how I tackle the dreaded bloggers block.

Change your environment up

As much as the organisational freak inside of me loves staying at my functional desk, sometimes I can become bored and repetitive, especially if I have bloggers block. Escape to a coffee shop, the garden, your sofa or make a pillow forte in your bed. Make yourself a happy space, get cosy and get stuck in. I love to light a scented candle, be in some comfy clothes, play a chilled out playlist and make myself a nice cup of coffee or herbal tea. Hell, you can even go crazy and get some snacks along for the ride! Enjoy being in the company of your thoughts and let the creative juices flow.

Create your blogging bible

If anyone has been watching my insta stories recently, you’ll know that I have more than a few note books always to hand. These are my blogging bibles and I wouldn’t be without them. I make lists anywhere and everywhere I can, arms lengths long of blog post ideas. This always helps to look at when it comes to writing a post. My blog posts usually come together two ways: 1. It will be a collab with a much loved, brand and we will generate the written content and imagery together, so that it flows and connects well, whilst conveying the campaign message, etc.

 Or 2. I snap my outfits up, or my fave products and the accompanying text will follow. Sometimes an outfit inspires a whole post, but sometimes I’m at a total loss of what to write about. This is where my lists are like gold, I can easily scan down my ideas to see what would suit the imagery I have. I didn’t have a ‘blog post ideas’ list a year ago and I genuinely have no idea how I functioned without it! I get inspired late at night, on a train, walking down the road – I need something to hand to jot my ideas down, notebook, phone, otherwise my ideas will probably disappear!

Surround yourself with inspiration

Pinterest, is probably one of my favourite ways to easily become inspired. I’m very triggered by imagery. Fashion, beauty, interiors, food – I have boards for everything which really helps me in pulling together ideas for something. Have a browse through your favourite blogs too, become inspired by peoples words and photographs – think to yourself ‘why do I enjoy reading this persons blog?’ – is it their style? Their voice? They aesthetic?

Think how you can emulate that feeling into your own blog. Inspiration and imitation are two different things however, so make sure your don’t blur the lines! (There’s actually a post coming on this subject soon!) Magazines are also great – I love drawing inspiration from the beautiful editorials and adverts in Vogue (I know, how cliche do I sound!) Books are also great – I found that ‘How to Be Parisian’ and ‘Love, Style, Life’ (two classic blogger loved books!) really helped me realise why I love to write and what I want people to gain from it! 

Make the most of your creative mind explosions 

Like I previously mentioned, I get inspired at very random times. Actually, usually very ANNOYING times (hello 2am wide eyes!) You know, that sudden rush of ideas, feeling so inspired and motivated you genuinely don’t have the time or space to write all your amazing ideas down! I used to continue along with this train of thought, thinking that I’ll write my ideas down ‘in the morning’ or ‘another time’. DON’T DO THIS. The likelihood is, you’ll forget half of it and be unable to pick up where you left off.

WRITE THAT GOODNESS DOWN whilst it’s there! Even if I means getting out of bed and scribbling in a notebook. Some of my best, blog posts have been written this way and actually makes the whole process so much easier! You have ready made content from the heart that would have taken so much longer to produce if you were to try and get yourself into that mindset forcefully. Roll with the brain explosions!

What I wore

Shirt – Burton (similar)

Denim – Topshop (similar)

Shoes – Public desire*

Sunglasses – Ray Ban

Bag – Debenhams

I hope you loved this post huns and I really hope it helped you guys in some way – I’d love to hear your top thoughts on how to overcome the dreaded bloggers block!

I’ve also got so much Spring style, goodness coming to my channel, so make sure you’re subscribed! 

As always you can tweet me @stylepetalblog, catch up on all my posts over on BLOGLOVIN or see my latest beauty and fashion buys and vlogs over on my YouTube channel!

Photography by Ben Kapur

Watch the lookbook
Reflections from my first ever Fashion Week

Reflections from my first ever Fashion Week

Ah Fashion Week. The Bi-Yearly pinnacle of the industry and one big occasion for your diaries. Whether you’re a blogger, buyer, designer, editor or just adore everything and anything fashion, it’s kind of a big deal. From reading blogs at the start of high school, through to starting my own, I’ve watched in awe as the fashion seasons pass, trends come and go and bloggers take over the streets. It’s been mesmerising watching the rise of bloggers, so much so that I’ve always dreamed of attending at fashion week, soaking up the atmosphere and absorbing all the insane street styles. I’ve always thought that Fashion Week was kind of what everything accumulated to when you’re a fashion blogger, the time to shine, schmooze your arse off and have a bloody good time. I didn’t really know what to expect, nor did I venture in with pre conceptions, just an open mind and a naive and silly choice of shoes. Here’s my reflections from my first fashion week and here’s hoping you find it useful, interesting, relatable or just entertaining!

“Nailing the perfect, fashion week ensemble is bloody hard. I still have no idea what my ‘style’ is. I just wear what I like and what I feel comfortable in ( apart from shoes, I always end up picking uncomfortable shoes because, well, I love them.) Don’t fear others judgement and don’t compare yourself to others. Do you and do it well!”

“Firstly, the struggle of dressing for fashion week is real.”

It sounds so ridiculously conceited, but I got back home the day before fashion week, no idea what to wear and tearing my hair out. The thing is, I’m a lover of spontenaity – I like to loosely plan outfits and then fully put something together in the spur of the moment, so that I can dress according to my mood, the weather and the general vibe I’m feeling that day! This is the first hurdle; people spend days, weeks, months even, pre planning their outfits and herein lied my problem, because I’m just not a pre planning kinda gal. Luckily, the babes at Very Exclusive were on hand to let me take this INCREDIBLE Needle and Thread jacket for a whirl – it was love at first site and added something fresh and unplanned to my look for Day 2 at LFW. Especially when you’re as inexperienced as me at Fashion Week, you can really let the whole ‘I’ve got to look amazing, but feel like myself but look like the BEST version of me all at the same time’ really get on top of you! I wrote here about how easy it is in this industry to compare yourself to others. I was adamant I wouldn’t do this and as long as I focussed on feeling good, staying true to myself and dressing for myself – I’d be fine.  I’m paired back, a little bit basic and love classic pieces. Street style and paparazzi material? Probably not, but that’s okay. Don’t go out of your comfort zone for the sake of a big Canon.

“It’s a huge contrast and mix of incredible, luxurious ‘pinch me’ moments and just the down right, unglamorous “

I’m definitely not speaking for everyone here, but I’m assuming that if you’re a really well established blogger, celebrity or socialite, then fashion week is going to be a hell of a lot more glam than your average Joe Prim. I’m not going to paint a facade and I’m definitely not afraid to tell you the more gritty details and reality of fashion week from my point of view. But I feel like that needs a whole new post, so if you’d like to see a comedic post or video about the perhaps, less glam aspects of FW, let me know because that would be hilarious and very interesting to put together! Although I have explained the highs and lows in my Vlog, which is coming to my channel soon, so head over and have a cheeky subscribe if you haven’t already! Reality check aside, I am still in love with Fashion Week and find the whole time so intriguing, inspiring and interesting! Personally, from actually experiencing it this year instead of watching from the sidelines (Twitter 😉 ) I feel like I’ve learnt so much more about what goes into fashion week and why it’s such an important time. You’ve got the parties, the champs on tamp and constant blow drys, but you also have the aching feet, changing on the streets (yes I kind of did) and sometimes, the isolation and feeling of not fitting in.

“Find yourself a fashion week buddy”

Buddy’s were great on school trips, endless banter and if you got lost you weren’t alone. Same applies to fashion week and MY GOD it would have been daunting if I didn’t have my girls with me! My fave Aussie, Emma was in town for FW and I’m now having severe separation symptoms! I spent all 3 of my FW days with her and I can’t tell you how much fun she made them! We laughed, moaned, ate and drank (and then tried to recover Sunday morning). On Saturday we met up with Tanya and Kristy for a red wine, fuelled dinner and it was the best! It’s sometimes difficult to make friends when you perhaps don’t see them much or even haven’t met them yet (here’s looking at you Insta friends!) ! A LOT of my working life is spent by myself, so it’s so refreshing to have a group of girls you can relate to and trust. Over the past year I’ve really formed some great friendships through blogging which makes me super happy! Having a Fashion Week buddy will not only mean you can feel more at ease in new situations, but you have someone to laugh with, help choose a wine (V. Important!)  take pictures and put up with your moaning because your shoes are destroying your feet! 



Jacket – Needle & Thread (At Very Exclusive)

Top – Zara

Trousers – New Look (similar)

Boots – Next (similar)

Bag – Next (similar)

Watch my Fashion Week Vlogs!

I REALLY hoped you like my little reflection of my first Fashion Week – I’d love to know your thoughts, if you’ve been or if you’d love to go! I cannot wait to show you the vlog of my time this year so make sure you’re subscribed! 

As always you can tweet me @stylepetalblog, catch up on all my posts over on BLOGLOVIN or see my latest beauty and fashion buys and vlogs over on my YouTube channel!

Photography by Ben Kapur

Why Blogging should be a respected career

Why Blogging should be a respected career

Over the years, blogging has been rapidly on the rise and with it, more and more people (understandably) want in on the action. From someone who has read blogs ever since they can remember, it’s been truly mesmerising to watch and has fuelled us millennials with a undeniable sense that anything and everything is possible. I will forever believe I can achieve anything if I put my mind to it and I have the internet to thank for that. Naive? Perhaps, but I wouldn’t want to be any other way. I think it’s so incredible that people are able to build something out of nothing, have their say and express themselves in such a relatable and inspirational way. As always, with something new and slightly out of the ordinary, comes doubt and uncertainty. It’s a totally new and unexplored world; there are no qualifications, no courses, no how to’s and no key to success. I previously wrote in this post, 5 things I’ve learnt from blogging, about the struggles of peoples misconceptions and the task of gradually making an income from what used to be, a hobby.

“The thing is, people who don’t blog or are kind of new to the whole concept, sometimes don’t understand exactly it is what we do – and that’s totally understandable!”

Controversially, others like to voice their opinions about our pay and compensation, perhaps not quite understanding why we’re paid and why people want to pay us. We’re paid for a reason – because our voices are valued, our opinions are valued and that has an influence over people, so much so that some bloggers can simply mention a product and it will sell out just like that. Now personally, I think that’s bloody remarkable and takes a lot of power – power that has rightfully been earned through years of hard (and free!) work, mistakes, cringe worthy pictures, being taken advantage of and a sprinkling of the odd internet troll (who can sometimes be closer to home that you think.) I also think, if you’ve managed to show enough passion for something, so much so that people go and buy it – of course a commission is well deserved! We also really have the ability to reach out to others – share our stories, our struggles and lessons learnt, in hopes of it helping others in the same boat. This builds a sense of community and can be so comforting to people going through a difficult time. There’s now a way to reach through to people, to really connect, engage and inspire past the pages of a magazine or advert on the side of a bus. That’s not to say they’re redundant, it’s such a different, more personal approach to things speaking to someone though a heartfelt post or video. 

“The way I like to explain blogging, to anyone new to the concept, is that we’re essentially like a new age magazine. Except we’re a one man, multitasking, 21st century wonder who not only create, build and write, but also photograph, review, invest and put our bare souls out there for the world to see.”

I’m more than often asked, ‘but how do you earn a living from it?’

Sometimes this can be an interesting and exciting topic to explain and other times, people’s tone can become a little patronising. Magazines have advertorials, paid or sponsored articles and so do blogs. You wouldn’t critique that in paper form so why hate on a blogger for whacking ‘AD’ on a post? Hell, I stick that ‘AD’ on with a hell of a lot of pride, because I’ve worked for years, invested thousands and networked my absolute arse off for it. For brands you have grown up with and loved to approach YOU, because they like YOUR work is truly remarkable and should be commended. I don’t think some people understand how difficult it really is to build an online presence from thin air, that said, my family and friends are really supportive and astounded at what I do – it’s different and they’re amazed at how after years of graft, a hobby became a career right in front of their and my, eyes. For someone who hasn’t been around that, I can understand perhaps how they assume it’s ‘not a real job’ or ‘not hard work’, because they have had no insight into it apart from a few pictures of a nice handbag. You would never ask a magazine editor, photographer, or journalist to work for free for years, so don’t expect someone who does all of the above and more to do so either. As much as I would love to pay a house deposit in lipsticks, it ain’t gonna happen.

“All I would ever want from the critics, the dubious and the doubtful, is to open your mind and have a little compassion.”

I would never dream of undermining anyones job, no matter what you do. I’ve slaved away working a 9-5 job on my feet, then running to another job from 6-12am, to then come home exhausted, trying to find time to blog and get up at 4am on my day off to drive to a location for filming. You don’t see the past, the present of a bloggers life, you might just see one picture, one post, or one tweet. You don’t see the nitty, gritty, having a full on, sobbing, pitty party for yourself because someone has decided to throw abuse at a harmless selfie. You don’t see the endless list of part time jobs we do in order to pay the bills, hoping that one day we can thrive in a job we adore, or the constant battle of deciding if it’s a viable career or not, or whether we should just ‘stick to something normal’. Bloggers are hard working, talented, respected and deserve just as much respect as any other job. It’s evolving, it’s new, it’s exciting and they’re quite possibly, taking over the world. If you’ve ever doubted, or wondered how much goes into a blog, I urge you to give it a go. It’s fun, empowering, anyone can do it and you might just love it.

Shirt – Burton (similar)

Leggings – H&M (similar)

Boots – Next (similar)

Coat – Ebay (similar)

Bag – Debenhams

I’d absolutely love to hear your thoughts on this topic – whether or you’re a blogger or not, read blogs for years or have no idea how they work – get in touch and get involved!

As always you can tweet me @stylepetalblog, catch up on all my posts over on BLOGLOVIN or see my latest beauty and fashion buys and vlogs over on my YouTube channel!

Photography by Ben Kapur