“IF YOU HAD THE OPPORTUNITY TO EARN AN INCOME FROM A HOBBY, WOULDN’T YOU GRAB THAT THING RIGHT BY THE HORNS AND GO FOR IT?”
Ahh blogging. Bloggers, influencers, instagrammers, or more recently, penned by some as ‘free-loaders’. A slice of the internet have come to make a hobby out of uniting in their love for slating bloggers recently. The thing is, unless you’ve done it, worked at it and know the ins and outs, it’s hardly fair to write it off as ‘not a real job’ – right? What starts out as a passion and hobby for most, can sometimes become a career. A career with highs, lows and uncertainty, like most. Never the less, if you had the opportunity to earn an income from something that was a hobby, wouldn’t you grab that thing right by the horns and go for it?
Influencer marketing is now a hugely, established and elusive industry that has come on leaps and bounds over the last few years. But with the bad press some like to give it and the ever changing face and pace of social media – will the prospect of blogging as a career always have longevity, or is it just an (albeit strong) but fleeting moment in social media and the internet?
SO LONG AS WE HAVE CELEBRITIES, WE HAVE INFLUENCERS.
I, myself, was lured and enticed into the world of blogging at the tender age of about 12/13 and have grown up reading about peoples life experiences, travel destinations, style evolutions and spilling their hearts out in the form of an ‘online diary’. They were a mere slice of the curated, Vogue – esque, blogging publications that have evolved today, but the primary element that makes a blog a ‘blog’, still strongly exists; creating something you’re passionate about and attracting communities of like minded people all over the world. Blogging is, in its most bare form; sharing things we like, with other people who like that same thing. Hardly a ground breaking discovery, right? It’s this sentiment that gives me strength in knowing that somehow, I personally don’t particularly think blogging is going anywhere, anytime soon. ‘Influencers’ have become a new age, slightly more ‘relatable’ (although this can be debated) version of our well known celebrity, and celebrities have been around for quite a hefty amount of time, and whom of which are also, decidedly, going nowhere.
IS THE MARKET NOT OVER SATURATED?
A While ago I chatted here, about whether or not the blogosphere was becoming oversaturated. In short? There’s always room for more; you are the only version of you and that is an influencers best weapon. Of course, there’s a good statistic more doing it than there once was, and it can be a fiercely competitive industry, but that’s why you need to focus on your unique selling point – what sets you apart from others? If the table is full of the same, boring, slightly distasteful dish? If so, then see what freshness you can bring! You wouldn’t say there was too many people trying to be musicians, too many people taking up skateboarding in hopes of becoming sponsored or too many studying to be a teacher. Blogging in it’s essence is also a hobby, and there isn’t a limit of how many people can join in with a hobby!
You could also argue that if anything ever happened to Instagram, wouldn’t our careers be destroyed? A lot of its users depend on it, but also now despise the way it works with all the changes and updates. If another app ‘band wagon’ came along, we’d all be keen to hop on board. However, it is unlikely that Instagram will die a painful and sudden death without something coming to sweep its user’s off of their feet and steal their hearts first. This also puts a stronger emphasis on how pivotal it is to invest in things with more longevity, such as our blogs.
WHAT DO I SEE FOR MYSELF; AM I WORRIED?
I‘m often asked when answering questions about the industry for interviews or dissertations, whether or not I believe that blogging as a career is an infinite prospect, or if I’m worried the ‘blogging bubble’ will end. Like I mentioned before, I’ve always been a firm believer that influencers and celebrities are closely linked in that there’s power in not just marketing with these individuals, but also a continual, public interest. I’ll admit, that at times, I’ve actually began to feel ashamed to be an influencer and what it’s associated with, which I can only put down to the bad press we get. People often undermine the talents, qualifications and skills that bloggers have and whilst there will always be disagreements prevalent in most careers; it seems as though those in the public eye are more susceptible to hearing what people think.
I’ve always been someone who likes to have my finger in a few pies (a blessing and a curse because I can be the worst for seeing things through till the end!) and as the industry grows and evolves further, I’m actually rapidly warming to the concept of bringing my blog back to where I started; as a hobby and a creative outlet, with less pressure to earn or monetise. I’ve allowed acting to take over my life this year and I’m really happy with the change of pace that comes with it. (I’ve got my actors instagram if you fancy being nosy! – http://www.instagram.com/primrosebigwood/)
So there’s where myself and Style Petal are at right now, and I’m pretty happy about it, with less pressure to constantly deliver and more emphasis on content I’m enjoying producing in my own time. And if you’re a blogger looking to take it to the next level or worried about the future? I’d say you’re not going anywhere hun, we’re all in it for the long haul!
SHOP THE OUTFIT
Really hope you enjoyed devouring this ramble; I'm absolutely love to know your thoughts on the industry at present or where you think blogging is heading! Join the conversation and pop a comment below, or my Insta DM's are always open for a chat!
Photography by Ben Kapur